Apple Business

Apple Business, formerly Apple Business Manager, is where your company's Apple devices, apps, and work accounts are managed. Atlas sets it up and connects it to your device management, so company-owned devices enroll on their own.

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Team member setting up a company Mac

What Apple Business includes

Apple Business brings Apple Business Manager, Apple Business Essentials, and Apple Business Connect into one place.

  • Devices that enroll themselves

    With Automated Device Enrollment, Macs, iPhones, and iPads bought through your company's custom Apple store or a reseller connected to Apple Business enroll on their own the first time they're turned on.

  • Settings on every device

    Security, Wi-Fi, and app settings go out to company devices, and to personal ones with work kept separate, through Apple's built-in device management or a platform like Jamf.

  • Apps the company owns

    Buy apps in volume and assign them by person or device. The company keeps the licenses, so when someone leaves, their apps go to the next person.

  • Managed Apple Accounts

    Work accounts that keep company data separate from personal data, signed in with the Google Workspace or Microsoft Entra ID account your team already uses.

  • Email, storage, and support

    Business email on your own domain and up to 2 TB of iCloud storage per person, for US-based companies. AppleCare+ for Business adds repairs and priority support.

  • Your business on Apple Maps

    Your business details can appear in Apple Maps, Wallet, and Mail, and Tap to Pay on iPhone takes card payments without a separate terminal.

How Atlas sets it up

Atlas Solutions is an Apple Technical Partner and a Jamf MSP. We set up Apple Business and connect it to your device management. With Automated Device Enrollment, company-owned devices then enroll and configure themselves the first time they're turned on.

Accounts and device management

We connect Managed Apple Accounts to the identity provider you already use. For a small team, the device management built into Apple Business may be enough. Larger fleets usually run on Jamf, which we manage. If you already use Jamf Pro, Mosyle, Addigy, or another MDM, we support what you have. Schools use Apple School Manager, which we set up and support the same way.

When someone joins or leaves

When someone joins, their device is ready on the first day. When someone leaves, we lock or erase the device, reclaim it, and prepare it for the next person. We can run this as a single project or as part of our managed IT services, on our own or alongside your IT lead.

Atlas Solutions consultant setting up Apple devices with a client

Questions we get

Is Apple Business the same as Apple Business Manager?
Yes. Apple Business replaces Apple Business Manager and combines what used to be in Apple Business Manager, Apple Business Essentials, and Apple Business Connect.

What happened to Apple Business Essentials?
It's now part of Apple Business. The device management built into Apple Business is what used to be the Apple Business Essentials subscription, and organizations already using it can sign in and move over. Atlas sets up and runs it. Apple Business Essentials

Where should we buy our Macs?
Through a custom Apple store for your company, which Apple's business team sets up, or an authorized reseller connected to your Apple Business account. Devices bought that way are tied to your company and ready for Automated Device Enrollment, so they set themselves up when they're turned on. Macs bought elsewhere can be added with Apple Configurator, but that's a manual step for every Mac, so it pays to buy through the right channel from the start. Your custom store can also carry standard setups by role and loyalty pricing based on how much you buy. How a custom Apple store and Apple Business work together

Can Jamf enroll devices from Apple Business?
Yes. For larger fleets, we connect Apple Business to Jamf so company-owned devices enroll on their own. Apple also lets devices enroll in the device management built into Apple Business.

What if Jamf is more than we need?
We set up and run the device management built into Apple Business, so every Mac, iPhone, and iPad stays enrolled and usable.

What happens on the free consultation?
It is a 30-minute meeting. Tell us about your devices and your team, and we'll map out the support that fits. You can also call 704-897-2690 or email consulting@atlascarolina.com.
  • New employee starting work on a ready-to-use Mac

    Zero-touch setup and onboarding

    A new Mac, iPhone, or iPad sets itself up the first time it's turned on. When someone leaves, we lock or erase their device and prepare it for the next person.

  • Team member managing Apple devices on a laptop

    Jamf MSP

    For larger fleets, we set up, manage, and support Jamf for your Mac, iPhone, and iPad, so you get an Apple-focused team without hiring a full-time Jamf admin.

  • Jamf Pro dashboard on a MacBook Pro

    Jamf Pro, Protect, and Connect

    Jamf Pro manages apps, settings, and updates. Jamf Protect flags malicious apps and scripts. Jamf Connect signs people in with their work account.

Tell us about your devices and your team.

We'll map out the support that fits in a free 30-minute consultation.

Book a free consultation

704-897-2690consulting@atlascarolina.com